MEDIA

Flowers

Here you will find Helix related press articles, documents and fact sheets.

Flowers & Magazine Article - February 2014
Flowers And Magazine

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Cover | Part 1 | Part 2 | Part 3 | Part 4

Moonlight Delight wows

Helix Australia's waxflower Moonlight Delight won the outstanding varieties competition at the Society of American Florists Convention in Phoneix, US, last month. Read more

All the Latest News from Helix - April 2013

Helix Australia via its links to sister company WAFEX is actively financing an innovative Waxflower breeding project using the scientifically advanced technique of Somatic Fusion. Read more

All the Latest News from Helix - January 2013

Welcome to the first edition of the Helix Australia Newsletter to keep you informed of trends and developments in Waxflower breeding, production and marketing. Read more

Supplying global flower trade with quality australian grown flowers (September-October 2011)

Established in 1991, WAFEX is Australia's leading exporter and importer of fresh and dried flowers and this year celebrates 20 years... Read more

Exciting developments in waxflower brreding and marketing (September 2011)

Up until the late 1990s Australia dominated southern hemisphere waxflower production in the June to December supply window... Read more

New waxflower varieties released (August 15, 2011)

Three new varieties of waxflower have been developed by the Western Australian Agriculture Authority (WAAA)... Read more

Exciting range of new waxflower varieties for the middle east (August 2, 2011)

Helix Australia is a wholly Australian owned and operated business specializing in the breeding, marketing and licensing of new and improved Waxflower varieties... Read more

WA releases new wax flower (July 13, 2011)

THREE new varieties of waxflower developed by the Western Australian Agricultural Authority have been released... Read more

Helix Australia - The Future in Wax Flowers (July 2011)

Helix Australia is a wholly Australian owned and operated business specialising in the breeding, marketing and licensing of new and improved Waxflower varieties... Read more

New waxflowers' appeal brings new life to landscape (June 2011)

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Part 1 | Part 2 | Part 3

Helix, featured in Business West magazine 2011

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Cover | Part 1 | Part 2

Helix, The Future In Waxflower - November 2009
Helix, The Future In Waxflower - November 2009

Seeing an opportunity to become the world's leading source of new Waxflower varieties, Adrian and his Perth-based business partner Craig Musson have recently established their new company Helix Australia. Having secured a range of new and improved Waxflower varieties, Helix Australia is currently developing networks of licensed growers locally and overseas in both the cut flower and nursery industries. Helix Australia has identified the nursery and landscape industries have been starved for new and improved Waxflower hybrids and will invest over the coming years to raise the profile and application of this stunning and underutilised Australian native genus.
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Launch of Helix Australia - June 2009
Launch of Helix Australia - June 2009

Craig Musson and Adrian Parsons, Directors of leading flower exporter WAFEX are proud to announce the launch of their new company Helix Australia.

Helix Australia is positioned to become the world's leading marketer of new and improved hybrid Waxflower varieties. Helix Australia directors Craig Musson and Adrian Parsons each have over 20 years experience in floricultural marketing both in Australia and overseas export markets.

Helix Australia has access and supply agreements with Australia's leading breeders and growers of Waxflower. Helix Australia has already put together a portfolio of new Waxflower varieties guaranteed to excite both cut flower and nursery growers alike. These varieties include My Sweet 16, Dancing Queen, Chantilly Lace, Sarah's Delight, Moonlight Delight and Raspberry Ripple.
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WAFEX finalist WA Industry & Export Awards – September 2009
WAFEX Finalist WA Industry & Export Awards - Septemer 2009

WAFEX is proud to be a finalist in the agribusiness category of this year's WA Industry & Export Awards.

The Western Australian Industry and Export Awards are the State's most prestigious business awards. They acknowledge the innovation, hard work and success of businesses, large and small, in reaching new markets. Agribusiness Export Award acknowledges outstanding export achievement in the field of agricultural products, services or technology, including processed foods and beverages, and the forestry, fisheries and fibres industries.