ABOUT HELIX

Dancing Queen

Helix Australia is a wholly Australian owned and operated business specialising in the breeding, marketing and licensing of new and improved Waxflower varieties. Since its inception in 2008 Helix Australia has put together an exciting range of new Waxflower varieties including My Sweet Sixteen, Dancing Queen, Chantilly Lace, Sarah's Delight, Moonlight Delight and Raspberry Ripple.

Helix Australia is headed up by Craig Musson and Adrian Parsons – who both have over 20 years horticultural marketing experience via their role as directors of WAFEX – Australia's leading cut flower exporter.

The future in waxflower

Waxflower is one of the major "filler flower" crops grown in the global cut flower industry with major production centres in Australia, Israel, USA (California) and South Africa. Helix Australia will license growers around the world to ensure all year round supply of these exciting Waxflower varieties to the worlds discerning florists and bouquet makers. These licensed supply agreements will be backed up by a range of trade marketing programmes to ensure the profile of Helix Australia Waxflower varieties is prominent across all sectors of the wholesale cut flower industry.

In addition to a strong demand across the global cut flower industry Waxflower is also a very popular pot plant / landscape plant with strong interest from home gardeners and landscapers alike. Many of the Helix Australia Waxflower varieties offer excellent potential application for landscape usage. Helix Australia will invest and promote strongly in the global nursery / landscape industries to ensure the world's gardeners are able to grow and enjoy the wide range of colours, plant forms and flowering seasons afforded by Waxflower.

MORE INFORMATION:

COMPANY DIRECTORS

ADRIAN PARSONS

Adrian Parsons Adrian Parsons has been actively involved in the Australian horticulture industry since 1985. A graduate of VCAH (Burnley), Adrian held a number of sales/marketing positions with floricultural companies in USA, Canada, UK, Israel and Holland prior to establishing the Melbourne office of WAFEX in 1991.

Since 1991 Adrian has been the Eastern States Director of WAFEX – Australia's leading cut flower exporter with offices and packing facilities in Perth and Melbourne.

Adrian has held a number of positions within the floricultural industry organisations including sitting on the RIRDC Wildflower committee from 2002 until 2008. In addition Adrian held the position of President of the Australian Flower Export Council from 2002 – 2009.

CRAIG MUSSON

Craig Musson Craig Musson has been involved in both the Australian and international floricultural industry since 1986. A graduate of VCAH (Dookie) Craig successfully developed a large scale Chrysanthemum cut flower operation in Zimbabwe prior to immigrating to Australia in 1990.

In 1991 Craig established the Perth office of WAFEX and developed key export markets for Australian cut flowers in USA, Europe, Japan and South East Asia.

Craig has been the flower representative on the Air Freight Export Committee, Australian Flower Export Council and Conservation and Land Management Council. Craig currently sits on the Executive Committee of Wildflowers Australia.

Craig was a finalist in the WA Business "40 under 40" Business Awards in 2003 and was selected in the inaugural Leadership WA intake of 2004. In his spare time and as part of Leadership WA alumni, Craig assists not for profit organisations requiring business mentoring and business strategy advice.

Craig is now a Director of Helix Australia and will be responsible for developing markets for Helix Australia's range of new hybrid Waxflower varieties across cut flower growers across Australia and overseas.